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4 Tricks To Master The Magic Of Modern Lead Generation

Marketing Insider Group

Think about the car buyer – oftentimes they know more about the car they want to buy than does the salesman at the dealership. Buyers are now at least 57% through their purchase research before they first contact the seller , according to a study by the Corporate Executive Board. Don’t let that distract you.

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The Importance of Offline Lead Generation

PureB2B

With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods have completely passed their prime. Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected.

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The Digital Divide in AEC Lead Generation Strategies

Hinge Marketing

Working in the AEC (Architecture/Engineering/Construction) industry for over ten years as a marketing consultant, I have seen many companies thrive, and I have sadly seen many businesses close their doors. You see, clients don’t want to review 50 proposals to get to a short-list of 3-5 companies to interview.

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The Importance of Offline Lead Generation

PureB2B

With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods have completely passed their prime. Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected.

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Are You Reaching Your A/E/C Lead Generation Potential?

Hinge Marketing

And results from our recent study of over 500 professional services firms back up that idea. To achieve this high growth status, however, your website must be optimized for online lead generation, acting as an anchor for the rest of your online activities and initiatives. Why invest in a lead generating website?

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B2B Lead Generation Blog: How Lead Nurturing Improves Lead Generation ROI

markempa

« B2B Lead Generation Blog is todays TypePad Featured Blog | Main | The Difference Between ROI and Marketing Accountability » How Lead Nurturing Improves Lead Generation ROI I know theres a lot of emphasis on lead generation (thats a good thing) but, getting a ton of leads doesnt guarantee that increased sales will follow.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

In fact, 88% said Web sites were important in helping them decide what to buy. Demand Streamâ„¢ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.