Mereo

APRIL 28, 2022

The Forrester 2022 Global CMO Strategy Survey found that fewer than 35% of chief marketing officers are involved in corporate strategy development. A main driver for change: Forrester has found that highly aligned companies grow 19% faster, while being 15% more profitable. This issue cannot be left unsolved for many reasons.

Lead Scoring 36

Lead Scoring Lead Ranking Marketing Management Forrester 36

PathFactory

FEBRUARY 19, 2020

The Birth Of The B2B Consumer , Stephen Casey, Principal Analyst, Forrester. How can today’s forward-thinking CMO meet the rising demands of their buyers and customers? Buyers expect to discover the right B2B content at the right time. They are unwilling to spend time searching to find the content they need.

Marketing Websites 69

Marketing Websites CPO Amazon Top of Funnel 69

Webbiquity

JUNE 6, 2011

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. ’ | Another special tweet he sent 5/21 @ckburgess I can’t wait to get home from Afghanistan to buy his book, #WeFirst , and not just follow his twitter and blog. CMO at EuroSpaClub International. Advisory Board Member at The CMO Club.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100