Marketing Insider Group
JUNE 3, 2010
Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Instead create personas of people that buy your solutions or products. Augmented Reality For B2B Marketing in 2011?"
Industrial Marketing Today
MAY 11, 2010
Because of longer sales cycles, more promising opportunities are being lost since business conditions change at the other end and projects are put on hold indefinitely or being eliminated. Company news and industry SIC codes tied for third. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.
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Industrial Marketing Today
OCTOBER 2, 2010
Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Go beyond the high-level demographics of SIC/NAICS codes and company size.
Industrial Marketing Today
JUNE 3, 2010
In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. It doesn’t matter whether you work for a corporate marketing department or the owner of a small business website. If so, you know the frustration.
WebMarketCentral
DECEMBER 28, 2009
How important is Twitter for business? What are the four stages of Twitter enlightenment? How can you get more retweets and efficiently manage unfollowers? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers? What’s a Retweet?
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