Marketing Insider Group

JUNE 3, 2010

Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size. Market to them and never forget that even in B2B, human beings still make the decisions. Augmented Reality For B2B Marketing in 2011?" Instead create personas of people that buy your solutions or products.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Industrial Marketing Today

OCTOBER 2, 2010

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Go beyond the high-level demographics of SIC/NAICS codes and company size.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

WebMarketCentral

DECEMBER 28, 2009

How important is Twitter for business? What are the four stages of Twitter enlightenment? How can you get more retweets and efficiently manage unfollowers? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers? What’s a Retweet?

Twitter 20

Twitter Tactics Web 2.0 Tips 20