The Point

MARCH 22, 2017

To be successful in driving engagement from business buyers, it’s not enough that marketing content simply be relevant to the individual reader. As a busy IT leader you know …”) that does nothing but try the reader’s patience. Don’t lecture me on a business trend or challenge or problem that you think I should care about.

Account Based Marketing 210

Account Based Marketing SIC ABM Demand Generation Agencies 210

The Point

MARCH 6, 2013

Pundits in the business press referred to the snafu as the company’s “New Coke Moment,” a reference to Coca Cola’s notorious decision (and subsequent reversal) in the mid-1980s to change its soft drink formula. In summary: • Company makes egregious business error. Not prone to such business errors? Let’s translate, shall we?

Social Media 100

Social Media PR SIC Media 100

The Point

MAY 30, 2014

Over at the IDC Technology Marketing Blog , analyst Sam Melnick posted an article recently with the intriguing title: “Are Ad Agencies Keeping Pace with the Marketing’s (sic) Massive Digital Uptake? Hint: Maybe Not)”. Personal experience aside, I fear he may have a point.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100