Convince & Convert

MAY 4, 2010

Do you see social media participation as one of the hurdles businesses now need to successfully clear? Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. Absolutely. As you know better than I, we are in the early innings of social media.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Sword and the Script | B2B

DECEMBER 28, 2022

And it’s grown to the extent it outweighs other business functions. Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. 18% of reporters say they get their news from Twitter – that’s about one in five.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Sword and the Script | B2B

JULY 19, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

Convince & Convert

MARCH 22, 2012

I should warn you that in business school I was the guy who was notorious for showing up to class having not read the case, but still dominating the conversation about the case. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. They’re strategic, too.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

I should warn you that in business school I was the guy who was notorious for showing up to class having not read the case, but still dominating the conversation about the case. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. They’re strategic, too.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

B2B Marketing Zone Posts

JANUARY 4, 2011

How do we come up with these - well it’s based on social signals (clicks, views, twitter, delicious and more). 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. 9 tips for running a more considerate procurement (RFP) process - Confluent Forms , January 14, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Convince & Convert

MAY 3, 2012

Where are these people who are creating these RFP’s getting that from? Again, it’s not just marketers and business owners, it’s everyone in the whole world right now. It’s one piece of data. Jim : Where’s that coming from? I’ve got to be honest, I teach social media for University of San Francisco.

Social Media 114

Social Media Media Paid Search Agency Work Management 114