Everything Technology Marketing

MARCH 27, 2010

By Laura Patterson Peter Drucker is attributed to having said, “the purpose of business is to create a customer.” Customer analytics leverages customer behavior, trends, psychographic and demographic data to design more effective customer experiences and customer marketing.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Everything Technology Marketing

OCTOBER 10, 2010

Because there are so many attributes and dimensions of motivation and behavior based segmentation (such as business pains, adoption patterns, compelling external events such as introduction of new regulatory legislation, etc), it is important to find the most critical dimensions to use as a pivot point and build your segmentation framework around.

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Everything Technology Marketing

APRIL 8, 2010

What business problems do they face? Also make sure you segment your target markets according to demographics, psychographics, and business environment to identify the segments that are the best fit for your company's offering; segments that have the most to gain by becoming your customers. Time to get ready.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100