Biznology

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The 10 most fascinating people in B2B marketing in 2019

Biznology

Chris founded NetFactor , the first service to automate B2B visitor IP address identification, in 2003. Vinay Mehendi is one of those rare data scientists who easily bridges to the business world. I’ve known Chris Jeffers for years, but 2019 saw his major move. In 2017 he sold the company to Bombora, and decided to “retire.”

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5 Essential Functions for Every B2B Website

Biznology

“If you don’t have a website, you don’t have a business.” By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. What website strategies should you pursue for business marketing? But what kind of functionality does your B2B website really need?