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How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report

Adobe Experience Cloud Blog

AUGUST 16, 2012

by Jon Miller The annual Buyersphere report from BaseOne , in conjunction with B2B Marketing, Research Now, and McCallum Layton, consists of interviews with B2B buyers who have made actual business purchases in the last 12 months. Instead, what buyers really trust are the recommendations and referrals from their peers and friends.

Social Media

Social Media Peer-to-peer Word of Mouth WOM

B2B Content Marketing; A Masterclass in Content Amplification

Inbox Insight

NOVEMBER 13, 2018

Driving high volumes of engaged prospects to your business. Establishing Thought Leadership among your industry peers. B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. As a result, audiences are getting more demanding.

Paid Content

Paid Content Top of Funnel B2B Marketing Content Marketing

B2B Marketing Zone

How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report

B2B Content Marketing; A Masterclass in Content Amplification

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