Adobe Experience Cloud Blog

AUGUST 16, 2012

by Jon Miller The annual Buyersphere report from BaseOne , in conjunction with B2B Marketing, Research Now, and McCallum Layton, consists of interviews with B2B buyers who have made actual business purchases in the last 12 months. The report highlights the big impact this will have in upcoming years.

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

Adobe Experience Cloud Blog

JULY 6, 2010

cjablonski : Over 70% of purchases are restricted to established vendors or are heavily dependent on WOM recos. Mac McIntosh, Business-to-Business Sales Lead Expert, presented 10 Best Practices for Lead Generation and Pipeline Acceleration during this lead management event. Put content in their path that they find YOU.

Lead Management 48

Lead Management Work Management Marketing Management Lead Ranking 48

Inbox Insight

NOVEMBER 13, 2018

Driving high volumes of engaged prospects to your business. Earned media is publicity and engagement you’ve won through non-paid marketing efforts: SEO is one of the most important, along with Word of Mouth (WOM), rating and reviews, and arguably influencer marketing. Delivering high frequency messages at critical conversion points.

Paid Content 49

Paid Content Top of Funnel B2B Marketing Content Marketing 49