Business Marketo Multi-Touch Attribution Paper 
SmartBug Media
NOVEMBER 3, 2020
For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Why Campaign Attribution in Salesforce Is Important. Yet within all these touches is the holy grail of B2B KPIs: campaign ROI. But fear not!
Adobe Experience Cloud Blog
JUNE 30, 2016
The need for some kind of concrete answer has sent marketers after a lot of vanity metrics that look good (or not) on paper, but don’t really tell the brand’s true SEO story on their own. It’s every CMO and business owner’s first (and sometimes last) SEO thought, and usually the primary metric by which SEO efforts are measured.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Full Circle Insights
FEBRUARY 28, 2021
As consumers, we’ve all seen examples of what happens when business units within a single enterprise or partner organizations that jointly serve customers maintain data on different systems. It opens up whole new ways of doing business and solving problems. White Papers. Intro to Full Circle Campaign Attribution.
Engagio
MARCH 20, 2019
The problem of Marketing Attribution has been challenging marketers ever since there’s been marketing. We want to be able to measure and evaluate the effectiveness of our marketing investments to business results – and get precise measures of ROI. So, why is attribution so hard for marketers? Attribution is Hard.
Engagio
OCTOBER 1, 2019
In the 13 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. At many B2B firms today, Marketing is still focused on sending top-of-funnel emails, generating new business leads, and handing them to Sales like a baton pass — in fact, it’s what many teams are measured on. The ground is shifting.
SnapApp
FEBRUARY 13, 2018
Today, 72% of consumers say they would rather connect with brands and businesses across multiple channels. Multi-channel marketing. . . Multi channel customers spend 3-4 times more than single-channel customers. Multi channel customers spend 3-4 times more than single-channel customers. The solution? First up. . .
SnapApp
DECEMBER 12, 2017
Developments in multi-variate testing and audience targeting will further empower marketers in 2018. . . Multivariate testing — where campaigns are generated based on combinations of multiple variables — is seeing growing support in popular tools like MailChimp, Pardot, and Marketo.
Expert insights. Personalized for you.
105 
Let's personalize your content