Marketing’s True North: Align Your Marketing Around Your Mission
Adobe Experience Cloud Blog
MARCH 10, 2016
Author: Chris Savage When we started Wistia in 2006, all of our marketing was centered around our video hosting product. We thought we were doing all the right things—demos over the phone, a PR firm, a “business-like” team page—so we didn’t understand why we had no money and only 5 employees. But it didn’t happen overnight.
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