Business Marketing Budget Multi-Touch Attribution Paper 
LeadsRX
JANUARY 7, 2022
From IT and marketing working together; to getting micro-analytical; to using analytics to be predictive; to focusing on the “smaller” in SMBs, the New Year is shaping up to be a challenging and opportunistic one for marketers. This quote from American business magnate John D. The trend here is that analytics is pervasive.
B2B Marketing Analytics
AUGUST 2, 2020
As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments.
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Outgrow
OCTOBER 18, 2022
How outbound marketing aids in achieving typical goals for enterprise clients. Doing more with less : marketing budgets in the downturn. About our guest: Eric Quanstrom serves as CMO at CIENCE and is in charge of both the company’s inbound and outbound marketing strategies. Eric Quanstrom: Rosarito, Mexico.
ScanmarQED
JANUARY 18, 2024
I want to leave the best planet that I can for my kids, rather than an uncomfortable future both physically and politically. In 2019 an academic paper from MIT, GroupM, and Melbourne Business School, attempted to uncover the accuracy of programmatic ad serving. But what is the harm in wasted media budget?
Full Circle Insights
FEBRUARY 28, 2021
As consumers, we’ve all seen examples of what happens when business units within a single enterprise or partner organizations that jointly serve customers maintain data on different systems. It opens up whole new ways of doing business and solving problems. A Single Source of Truth for Marketing and Sales. White Papers.
Valasys
JULY 30, 2019
Establish the Best Sources for Traffic i.e. the aptest Ad Networks: To get quality traffic on the landing pages & to optimize the website conversion rates, B2B enterprises need high-quality sources of traffic. Often, large advertisers such as Salesforce use Native Ad Networks to drive traffic to their blog posts or white papers.
Allocadia
APRIL 3, 2019
It empowers us to make data-driven decisions and gain insights that determine if we are succeeding and where best to reallocate funds.” – Anna Alexander, Manager of Marketing Budget Systems, Pitney Bowes. The company combines the best of physical and digital solutions to redefine global commerce.
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