B2B Memes

MARCH 11, 2011

Maureen Alley: Never tweet what you wouldn't say in person. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Do you use your personal twitter account (@MaureenEditor) in your professional role as editor of Residential Design + Build ? Absolutely. It’s very fluid.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

OCTOBER 8, 2010

Stepping into the breach, the American Society of Business Press Editors has worked to ease the transition to a social-media world by, among other efforts, sponsoring a number of Webinars for B2B editors on this and related topics. Your background may be in print, but you must stop thinking of yourself as a print person. Be a brand.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

DECEMBER 15, 2011

A few days after Conley’s interview, my friend and ASBPE colleague Robin Sherman had this to say on LinkedIn about the concept of brand journalism: “Whatever it is, it is not journalism. If a journalist becomes a brand journalist, that person is no longer a journalist.”. Related posts: Brand Journalism Trend Heats Up in UK.

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100