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Power Selling Tools: Things Every Startup Sales Team Needs Selling At a Startup

Online Marketing Institute

Visibility into marketing results: LeadLander One of the most overlooked areas for a sales team is access to website analytics. There is just too much information there that will distract from the goal of understanding who is coming to your site and how to capitalize on this traffic. I know this had happened to me quite a bit.

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What Determines Success for B2B in the Online World?

EMagine B2B Blog

Traffic is not your most important metric. SEO and PPC are fine for increasing traffic. Therefore, it is imperative that end to end analytics be used to measure the impact of your social media strategy from traffic to leads to closure. What determines success for your business? So what determines success?

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

“How do you leverage otherwise anonymous traffic?&# Demandbase Stream, which is aimed primarily at companies marketing to other companies, cross-references the Internet Protocol (IP) addresses of computers accessing a website with publicly accessible information and data from business databases. 6) ERP (17) Internet Cust.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. lead automation management vendors. They aren't so much "lead generation" as they are "lead extraction" services. One answer to this challenge is provided by "post-click marketing," a.k.a.