Biznology

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The 10 most fascinating people in B2B marketing in 2017

Biznology

I find them fascinating not only as interesting people, but also for making valuable contributions to our business and our world. Katie Martell coined the term “on-demand marketer” to describe herself and her business. Hats off: Marketo is well-established there now. It’s the post-sale experience where success lies.”.

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What’s up with B2B Marketing in Argentina

Biznology

Sellers—even smaller brands—are using marketing automation like InfusionSoft, Marketo and a local provider called Doppler emBlue to conduct event-triggered campaigns. Third, a larger role for marketing, as active members of inside sales and lead qualification teams. They’re not using content, marketing automation and lead management.

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The 10 most fascinating people in B2B marketing in 2018

Biznology

In this world of disappeared media, Shane deserves a lot of credit for running a successful publishing business. Jill Rowley, longtime martech sales leader (Salesforce, Marketo) and pioneer in the field of social selling, shared a big idea at the FlipMyFunnel conference. I find his daily email newsletter one of the best around.

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Push versus Pull Marketing: In B2B, You Need Both

Biznology

Marketo promotes it. To get all the business you deserve, this is where push marketing is essential. Keep in mind that the list business in the U.S. To fulfill our mission of market coverage, scalable lead generation, and profitable sales growth, the modern B2B marketer must pull—and push—every possible lever.