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Hosted Landing Pages vs. Embedded Forms

The Point

A client asks: “Should we be hosting our campaign landing pages in Marketo? We’ve always hosted them on our main site and simply embedded Marketo forms. This question comes up all the time in client work, and not just with Marketo customers. Is there a big advantage to hosting them separately?”. Effectiveness. Design Capability.

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4 Marketing Technologies Every Company Needs to Embrace

Valasys

In this era of extreme development and growth, the business industry has transformed into a battleground. With the introduction of newer and smarter marketing softwares and technology each day, companies have countless opportunities to achieve their business goals and connect to their consumer market effectively.

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How To Evaluate an Online Video Platform

Vidyard

With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs.

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Email Marketing: Best Practices & Pitfalls

Blue Flame Thinking

Consider automation, templates, and data availability in your platform reviews. Enterprise solutions like Salesforce and Marketo offer powerful integrations and additional CRM management. If you use a CMS like WordPress you can use services like Amazon SES and popular plugins to send email newsletters directly from your website.

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How to Evaluate an Online Video Platform

Vidyard

With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs.

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Hubspot Alternatives

TrustRadius Marketing

Hubspot is primarily used by SMBs, with 55% of reviewers representing businesses of this size. Though Hubspot offers free tools, a small business would realistically start at $30 a month for a starter package. Salesforce’s Pardot is a marketing automation software designed for B2B businesses.

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Integrations A/B Testing: How to Ace Experimentation Using Integrations

Convert

This allows you to keep a close eye on your tests, obtain a better understanding of your business, and improve targeting. Once you understand your business objectives and have come up with a strategy to achieve them, the next stage is to determine which systems must be integrated with your A/B testing platform. Perhaps, a CRM or a CMS?