Customer Experience Matrix
DECEMBER 3, 2008
While last week’s post found that Marketbright aims at more sophisticated clients, Pardot explicitly targets small and midsize businesses (or SMBs as we fondly acronymize them [yes, that’s a word, at least according to [link] ]). So I was quite curious to see what they had to offer. What I found was intriguing.
Customer Experience Matrix
DECEMBER 13, 2011
For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring. As you might expect, this approach is most common among at the small business end of the marketing automation spectrum: Genoo , MakesBridge , and OfficeAutoPilot are good examples.
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Customer Experience Matrix
JULY 8, 2009
For example, Alexa says that 89.4% Alexa is a crude measure for many reasons -- although I do think the rankings correlate roughly with a vendor's volume of business and marketing actvitiy, I wouldn't go much further. Silverpop's figures may also be inflated by its consumer email production business.
Customer Experience Matrix
DECEMBER 27, 2010
vendor strength , which assesses a vendor’s current and future business position. Raab Associates’ primary business for the past two decades has been selecting systems, so we have a well-defined methodology for vendor scoring. This is a combination of features, usability, technology, and price.
Customer Experience Matrix
SEPTEMBER 16, 2010
For business software vendors, all three are equally inevitable – and it's not clear which they dislike most. Here’s a typical example: share assets across campaigns: marketing materials such as templates, emails, Web pages and forms, content blocks and links can be shared across campaigns. Death, taxes and RFPs.
Ambal's Amusings
DECEMBER 14, 2011
Thanks for finding time out of your very busy schedule to provide your valuable insights to our readers. Some of these are as familiar as email platforms (for example Constant Contact, Emma, Mail Chimp, etc.), Manticore Technology, Marketo, Eloqua, to name a few). Content is essential, no matter what the marketing approach is.
Customer Experience Matrix
MARCH 2, 2009
For example, every demand generation system provides an editor to create emails. Similarly, a final scoring system should include other items such as vendor viability, or at least a proxies such as years in business, numbers of clients, and funding. These assets can be modified or used as is. This saves effort and ensures consistency.
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