KoMarketing Associates

OCTOBER 30, 2018

There are many avenues marketers can take to reach out to their target audiences, but new research suggests that event marketing may be one of the more efficient tactics. In addition, B2B marketers are finding more success with event marketing than their B2C counterparts.

Event Marketing 165

Event Marketing Marketing Report Multi-Touch Attribution B2B Marketing 165

ScanmarQED

JANUARY 22, 2024

The increased focus on consumer privacy in recent years has caused well-documented disruption in the marketing ecosystem, causing some marketers to turn away from solutions that analyse person-level consumer journeys (such as Multi-Touch Attribution – MTA) and towards aggregated analyses such as Marketing Mix Modeling (MMM).

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

NetLine

JUNE 29, 2021

Despite the eagerness with which some folks and businesses are champing at the bit to get out and about, the Digital-First world is here to stay. Digital marketing is now table stakes and you need to better understand how to capture the attention of your audience in this new world. The Future of In-Person Events. Cheri said. “We

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Marketing Strategy B2B Marketing 52

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Author: David Cain B2B marketers are always on the lookout for the best way to support their marketing goals and make their sales teams successful. This broad-reaching approach to marketing can be an effective way to generate leads and sales BUT it’s not the only way to organize your sales and marketing efforts.

Account Based Marketing 48

Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48

Heinz Marketing

APRIL 4, 2022

The mandate to the business is really running and generating campaigns that drive revenue for the business. I’m Dana Lombardo, Director of Global Field Marketing here at Keyfactor. I’m really mandated from the business to run event programs, all that you can think of. Our event portfolios is very vast.

Top of Funnel 98

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 98

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Marketing Automation. Business Goal. Channel Management. Email and Online Marketing. Call Logging.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

FEBRUARY 17, 2017

But more than that, webinars can be significant (and inexpensive) revenue drivers for your business. Promote Across Channels. Email and organic social are two of the most effective channels for webinar promotion. You might also want to utilize other channels like paid social and your company blog. Measure and Report.

Webinar Metrics 131

Webinar Metrics Multi-Touch Attribution Thought Leadership Budget Programs 131