Adobe Experience Cloud Blog

MAY 16, 2017

Here at Marketo, our field marketing is responsible for the creation and development of demand through a combination of business processes, integrated marketing campaigns, and sales tools/programs. If you’re doing marketing right, then you’re tracking the performance of your programs. Ignoring Your Data.

Multi-Touch Attribution 120

Multi-Touch Attribution Advertising Agencies Marketo Thought Leadership 120

SpotMe Blog

JULY 27, 2021

Regardless, having a plan of action for what to do after the webinar or event is key, and according to Wistia ’s Solutions Associate, Lauren Babitz, that starts with knowing how to track your leads and success. “I I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Adobe Experience Cloud Blog

AUGUST 9, 2016

First-Touch Pipeline . If you are looking to drive new business pipeline, this is an important metric for you. You want to see how much pipeline your event has created based on the number of new names in the database this event generated. Multi-Touch Pipeline. Share some of your must-know event terms below!

Multi-Touch Attribution 48

Multi-Touch Attribution Budget Programs Marketo Thought Leadership 48

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel. Benefit 1: Clear ROI.

Account Based Marketing 48

Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Marketing Automation. Business Goal. Develop customer relationships, automate marketing programs, measure marketing ROI. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

FEBRUARY 17, 2017

But more than that, webinars can be significant (and inexpensive) revenue drivers for your business. For webinar programs at Marketo, the members of the program are only deemed successes if they either attend the webinar or register for the webinar AND click a link in the follow-up email. Measure and Report.

Webinar Metrics 131

Webinar Metrics Multi-Touch Attribution Thought Leadership Budget Programs 131

Full Circle Insights

JANUARY 26, 2021

Agile Marketing was around before COVID-19, of course, but its popularity is growing, and it’s easy to see why: When plans are turned upside down by a black swan event, marketers are naturally drawn to an iterative approach that lets them change course quickly. Intro to Full Circle Campaign Attribution.

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Planning Sales Management Lead Ranking Marketing Attribution 52