ViewPoint

OCTOBER 24, 2013

In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen. A lot of people don’t know how to use LinkedIn. She spent six years in management consulting and 52 quarters in software sales.

Eloqua 120

Eloqua Social Networks Linkedin Marketing Management 120

ViewPoint

AUGUST 30, 2012

Because you’ll be fired, or you’ll be out of business by the time that these guys come and do that. And that’s the mix that I prescribe today, but, boy, if you’re going to start your business by just doing content and inbound marketing, you’re going to fail.”. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

ViewPoint

MAY 10, 2012

Christopher is an award-winning business writer and editor based in New York City. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. Today's PowerViews guest is Christopher Hosford. He is East Coast Bureau Chief for BtoB Magazine.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris is an award-winning business writer and editor based in New York City. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. Today's PowerViews guest is Christopher Hosford. He is East Coast Bureau Chief for BtoB Magazine.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

FEBRUARY 27, 2014

Eloqua, too, makes a strong case for strategy in its guide, “6 Pitfalls to Avoid in Your Marketing Automation Journey,” which contains the important reminder to avoid putting “too much focus on technology, and not enough focus on buyers.”. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

ViewPoint

SEPTEMBER 5, 2013

The ever-present gap between marketing and sales continues for many businesses. Via Eloqua. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. How Marketing Can Deliver Qualified Leads. Infographic: Spice Up Your Marketing Mix.

PointClear 120

PointClear B2B Marketing Eloqua Multi-Channel 120