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How to Build a Content Strategy that Delivers Results

Biznology

MARCH 29, 2019

More than 60% of businesses are investing in content marketing. Your newsletter subscribers and leads are perfect for this kind of analysis. HubSpot emphasizes that the strategic use of different content asset types helps marketers guide their visitors through different stages of their buyer journey, towards making a purchase.

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Push versus Pull Marketing: In B2B, You Need Both

Biznology

MARCH 28, 2013

Hubspot promotes it. Bingo, with pull marketing tactics like providing educational content, you have a good chance of snagging a fairly qualified prospect. To get all the business you deserve, this is where push marketing is essential. Keep in mind that the list business in the U.S. Outbound is bad,” she said.

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How to Build a Content Strategy that Delivers Results

Push versus Pull Marketing: In B2B, You Need Both

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