Hubspot

APRIL 2, 2021

That's why media planning is such an important step, as it helps you get the most out of your ads. Nowadays, media buying is done in one of two ways: Direct buy – Media buyers forge relationships with publishers to negotiate ad inventory, e.g., working with a newspaper to have an ad placed in the upcoming issue.

Buy 87

Buy Work Management Cost Per Thousand Marketing AI 87

NuSpark Consulting

JUNE 8, 2013

As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. I’m 51, so as a former media buyer in a past life, I remember the days of typewriters, graph paper, Arbitron and Nielsen rating books (I still have an old reach/frequency slide rule!)

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

RebelMouse

JULY 13, 2018

The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. YouTube Lift The Update: YouTube's product manager for monetization, Nicky Rettke, said during the marketing keynote that YouTube saw 150% growth in ad conversions last year.

Work Management 62

Work Management Marketing AI Paid Search Agency Google 62

Online Marketing Institute

NOVEMBER 16, 2012

Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Media Planning Media Buying Publishing Display Advertising Video Mobile. Social Media Community Management Social Commerce Social Integration Social Media Smarts. Sponsored by Doubleclick.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Content Standard

MAY 22, 2016

Whether developing an advertising campaign for the web or creating a new commercial for broadcast TV, brands are quick to use any channel available to put their product and message in front of the biggest audience possible. In the first half of the decade, US advertising was still ramping up to meet the demand of new products.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Content Standard

MAY 22, 2016

Whether developing an advertising campaign for the web or creating a new commercial for broadcast TV, brands are quick to use any channel available to put their product and message in front of the biggest audience possible. In the first half of the decade, US advertising was still ramping up to meet the demand of new products.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

chiefmartech

SEPTEMBER 8, 2015

I studied media law and telecoms at Columbia Law School and had some brief experience in pay-TV before setting up the first international ad network running on the DoubleClick platform in 1997 in South Africa. How much of the marketing technology that you help marketers put in place uses off-the-shelf products?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Paid Search Agency 40