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Buzz Marketing for Technology
JUNE 27, 2008
Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), In this keynote, Socialtext Chairman, President & Co-founder Ross Mayfield will share his insights from the past five years in business, and look to the next. James Seng on Wiki Universal Edit Button. Wiki Universal Edit Button.
Webbiquity
NOVEMBER 2, 2010
Li really “gets&# social media from the social, search and business perspectives, and this shows throughout the book. She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Social Events (e.g., Tweet This!
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Buzz Marketing for Technology
JUNE 28, 2008
E-mail fatigue has become a common business complaint. Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. If managed properly, the use of social media tools such as blogs and wikis can reduce e-mail volumes by as much as 30%.
Webbiquity
FEBRUARY 9, 2010
In business and consumer services, the figures are 54% increase, 1% decrease. Buyers are most interested in price for items like a popular model of flat screen TV, common office supplies or today’s lunch; but they are seeking thought leadership when considering hardware, software or services to solve a vexing business problem.
Buzz Marketing for Technology
JULY 7, 2008
I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Therefore, the business goal is to mix shift the segments!
Webbiquity
MARCH 29, 2010
With the tidal wave of how-to articles , jargon and self-proclaimed “social media experts&# hitting the online world, it’s easy for marketers and business executives to view social media as something akin to the unexplored regions of the earth as presented on medieval maps—&# here be dragons.&# What are your competitors up to?
WebMarketCentral
APRIL 15, 2008
Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Small businesses have neither the time nor the manpower to cover every major site.
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