Everything Technology Marketing

OCTOBER 10, 2010

But it doesn't get to the core of why companies are buying and what problem they are looking to solve (don’t get me wrong, demographics are still an important factor in the segmentation process, but they shouldn't drive the first steps of segmentation). Many automation platforms score along two dimensions: demographics and behavior.

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Everything Technology Marketing

AUGUST 22, 2010

Segmentation is critical as vendors evolve from technology-focused business models to customer-needs driven engineering and development, sales, marketing, and operations. Part 2 of this series will explore how to go about segmentation and why the reasons customers buy (motivations) are often more important than who they are (demographics).

Segmentation 100

Segmentation Allocation Marketing Automation Services B2B Marketing 100

Everything Technology Marketing

APRIL 8, 2010

What business problems do they face? Also make sure you segment your target markets according to demographics, psychographics, and business environment to identify the segments that are the best fit for your company's offering; segments that have the most to gain by becoming your customers. Time to get ready.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Everything Technology Marketing

MARCH 27, 2010

By Laura Patterson Peter Drucker is attributed to having said, “the purpose of business is to create a customer.” Customer analytics leverages customer behavior, trends, psychographic and demographic data to design more effective customer experiences and customer marketing.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100