Bound360

JANUARY 18, 2018

Welcome to our six-part series on building a successful website personalization strategy. In the last post , we highlighted how to develop web personalization plays to solve key business problems. Next, we’ll evaluate targeting options to make personalization perform. Partner examples: Marketo, Eloqua.

Website Personalization 49

Website Personalization Bombora Personalization Marketing Websites 49

Leadspace

JANUARY 17, 2017

B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge – particularly in driving revenue for their business. Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Bound360

AUGUST 9, 2017

Here, I highlight two seldom-targeted (and strategically disparate) audience segments that can help you get the most out of Get Smart Content and website personalization. Personalizing for Evangelists. Personalizing for Competitors. So, how might you identify and cater to those enthusiastic supporters?

Personalization 45

Personalization Segmentation Top of Funnel Eloqua 45

Bound360

AUGUST 9, 2017

Here, I highlight two seldom-targeted (and strategically disparate) audience segments that can help you get the most out of Get Smart Content and website personalization. Personalizing for Evangelists. Personalizing for Competitors. So, how might you identify and cater to those enthusiastic supporters?

Personalization 40

Personalization Segmentation Top of Funnel Eloqua 40