Writing on the Web

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Better Blog Writing: Getting Hooked by Your Own Hook

Writing on the Web

Only, when I returned to the office two hours later, my client had a left a message, “Uh, …it’s great except for the headline and lead. This and other great writing advice comes from the good folks at Hubspot, thanks to Matt Burke’s superb post, 12 Inspirational Writing Tips from History’s Greatest Authors.

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5 Goals for Your Blog & Website… and One Big Challenge

Writing on the Web

What do you want your blog to do for your business? Yet many professionals aren’t clear about their content marketing goals; their website and blog goals and expectations are vague. The first four goals on this list are met by writing compelling, relevant content that solves the problems of your readers.