PureB2B

FEBRUARY 8, 2022

At its core, behavioral analytics is concerned with understanding customer action and marketing behavior, which leads to better decision-making and business planning. In a digital world, customer-centric information and intent data are the key to service personalization, customer experience enhancement, and business mapping.

Marketing Management 62

Marketing Management Analytics Resource Management Campaigns 62

Hubspot

DECEMBER 5, 2019

In the movie "Up in the Air" with George Clooney and Anna Kendrick, Clooney's character works at a human resources consultancy firm specializing in termination assistance — also known as firing employees for other companies. In 2020, the size of the global consulting marketing is expected to reach almost 300 billion dollars.

Small Business Marketing 44

Small Business Marketing Consulting Work Management Marketing Management 44

Brandpoint

OCTOBER 4, 2019

She received her Bachelor of Science degree in Human Resources Management from Metropolitan State University in St. If you’re applying for a new job, but want to do a bit of research on the company first, where do you look? Paul, Minnesota. However, as an employer, Glassdoor can cause a few headaches.

Resource Management 102

Resource Management Thought Leadership Work Management Paid Search Agency 102

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

ClickZ

JULY 31, 2019

Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. What makes Percolate unique and what is next for the company? Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.”

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Content Marketing Institute

NOVEMBER 1, 2018

Want to be a better content marketer? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. Only 5% of the least successful content marketers rate their organizations as expert or advanced in content tech proficiency.

Marketing Automation Services 111

Marketing Automation Services Marketing Analytics Tools Resource Management Digital Asset Management 111