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What Is an API? The Answer in 300 Words or Less

Hubspot

Here's a brief definition of an API, followed by some key information on how to make one work for your business. If a content management system (CMS) requests access to an API, the CMS serves as the API's endpoint. One of the first questions many marketers ask is: Why do all of these businesses share their data openly, for free?

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The Beginner's Guide to Structured Data for Organizing & Optimizing Your Website

Hubspot

Heck, I’d love my business to pop up when consumers search for criteria relevant to me … wouldn’t you? View the source code for any website by going to View > Developer > View Source. Okay … that’s enough of the fancy developer speak. type" : "Organization", "name" : "HubSpot". While searchers see this ….

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11 corporate communications tools to boost team performance

Sprout Social

Communications tools are make-or-break for modern companies. But the bigger your company, the faster these issues tend to snowball out of control. That’s why dedicated business communications tools have become a staple of in-person, remote and hybrid teams alike. Company Intranet or wiki tools. Enterprise.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Algorithm - An algorithm is a set of formulas developed for a computer to perform a certain function. Blip.TV - Blip.TV

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

B BackType - BackType is a social media analytics company that helps companies measure their social engagement. Previously the service started as a blog comment search engine. is a free URL shortening service that provides statistics for the links users share online. Bit.ly - Bit.ly Blip.TV - Blip.TV

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Platforming Marketing: 8 P’s of Self-Service Martech

chiefmartech

I had that epiphany a couple of months ago, when I wrote a post about a martech maturity model , describing how companies seem to evolve through three stages of how they leverage martech within marketing: Assisted — limited use of martech as scattered point solutions. Embedded — a centralized martech/marketing operations role/team.