Insider Interviews
APRIL 22, 2020
As VP of data and research for NYI - the ad sales interconnect in the country's biggest DMA, Betsy Rella likes finding the stories in the numbers – the takeaways she extrapolates from surveys and data sets that NYI can use to grow the advertising business. How that differs from "Holistic Media Planning"? You got it. You got it.
Digilant
JUNE 27, 2023
million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). Learn more about how we can kick your media plan into full gear ahead of the competition.
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Digilant
JUNE 27, 2023
million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). Learn more about how we can kick your media plan into full gear ahead of the competition.
Martech Advisor
APRIL 13, 2020
Many phone, cable and ISP companies are vowing to keep customers connected, even if they can’t pay right now. In the face of the COVID-19 pandemic, nearly all advertisers will need to adjust their media plans. Video-conferencing services and collaborative working tools have become essential to a distributed workforce.
Parse.ly
SEPTEMBER 10, 2021
” “Whether you’re a nonprofit or a product company, a service company or a publishing media company, no matter the nature of your business, things are changing.” ” “Agencies, service companies, professional services companies are all looking a lot more like media companies these days.”
Parse.ly
SEPTEMBER 10, 2021
” “Whether you’re a nonprofit or a product company, a service company or a publishing media company, no matter the nature of your business, things are changing.” ” “Agencies, service companies, professional services companies are all looking a lot more like media companies these days.”
Biznology
JANUARY 25, 2011
The TV business is star-driven, and Olbermann, whether you loved him or hated him was one of the biggest stars at MSNBC, perhaps the biggest. Media companies must have a plan for how they will cope with one of their stars abruptly leaving. Manufacturing companies have plans for handling product recalls.
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