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Should Brands Invest in CTV or OTT rather than Traditional Cable TV?

Porch Group Media

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV.

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The First-Mover Advantage, Explained

Hubspot

When I spoke with business owners, I had to explain what these concepts were and how they worked. This kind of head start has a name: first-mover advantage. What is the first-mover advantage? Having the first-mover advantage in your vertical can make you a leader in new technology, knowledge sharing, and cost.

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CTV vs. OTT. vs. Linear TV – What’s the Difference?

Porch Group Media

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. But the real basic definitions are linear is broadcast television and cable. Download the 2022 New Mover Trends Report.

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Mover Marketing Challenge #3: Measuring ROI

Porch Group Media

Welcome to the Movers and Shakers podcast. Following the acquisition of V12 by Porch Group, Michelle played a key role in establishing V12 as a leading product innovator in mover marketing and today is a member of the Porch Group’s senior leadership team. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Mover Marketing Challenge #1: Accessing Data

Porch Group Media

Welcome to the Movers and Shakers podcast. Luci Rainey, former SVP of Marketing at PODS and Comcast, joins us to offer her insights and real-world experience on how to overcome the challenges of mover marketing and leverage your program to its full potential. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Why Your Brand Should Invest In New Mover Marketing

Porch Group Media

This transcript has been adapted from the webinar, Why Your Brand Should Invest in New Mover Marketing. Today, we’ll be discussing why your brand should invest in new mover marketing. And folks in those industries have long been marketing to movers. And I think mover marketing is a big theme that we run into.

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2021 New Mover Trends: Marketing to Today’s Mover

Porch Group Media

This transcript has been adapted from the webinar, 2021 New Mover Trends: Marketing to Today’s Movers. We’re really excited to be presenting the results of our new mover research that we did with The Harris Poll. The Harris Poll has been an excellent partner that has helped us accomplish the latest new mover research.