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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

How To Use Paid Search To Target Buyers By Stage How to Nurture The Great Unknown Leads Be A Hero: Choose Appointment Setting for Your Next Campaign The 4 Most Common Mistakes in B2B Content Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

How To Use Paid Search To Target Buyers By Stage How to Nurture The Great Unknown Leads Be A Hero: Choose Appointment Setting for Your Next Campaign The 4 Most Common Mistakes in B2B Content Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

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Inbound Marketing vs. Outbound Marketing: Which Should You Choose

KEO Marketing

Business-to-business (B2B) focused companies use a variety of marketing programs in their attempts to generate sales leads. However, 51% of them do not have a marketing strategy in place. A defined strategy will help you understand how best to allocate marketing resources.

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What the hell does “marketing” even mean??

EMagine B2B Blog

Some of my early favorites consisted of: Managing Sales Leads: How to Turn Every Prospect into a Customer. Business to Business Direct Marketing. I only have 4,000 Twitter followers, not 200,000. In fact, I’ve been asked at several of my speaking engagements for a list of books that inspired me most.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Private brand communities vs. Facebook. Podcasts vs. YouTube.

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

Are yoy selling to hammock manufacturers, then sales may say you need content on hammocks.com. And according to the study “ The Role of Search in Business-to-Business Buying Decisions ,” 65% of respondents stated that they prefer search engines to review sites, manufacturer sites and industry portals.

article thumbnail

What the hell does “marketing” even mean??

EMagine B2B Blog

Some of my early favorites consisted of: Managing Sales Leads: How to Turn Every Prospect into a Customer. Business to Business Direct Marketing. I only have 4,000 Twitter followers, not 200,000. In fact, I’ve been asked at several of my speaking engagements for a list of books that inspired me most.