article thumbnail

Stop tracking e-commerce B2B KPI metrics like B2C

Sana Commerce

In a marketing context, two of the most common types of business models are B2B (business-to-business) and B2C (business-to-consumer). A B2B company largely targets an audience of other businesses, while a B2C business largely targets individual consumers. Business to Business (B2B).

article thumbnail

Building "Social Brand Value" in B2B

Online Marketing Institute

Yet brand value can be the competitive and economic advantage B2B companies need to get ahead if they design it into their business model and invest in the right things. • Privacy PolicyTerms and Conditions. All Rights Reserved. b2bmarketing

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. Depending on the length of your sales cycle, conditions at your prospect’s end may change resulting in projects being put on hold. Privacy Policy | Site designed by AMAInteractive a div. Resources

article thumbnail

B2B marketers are stumbling in the dark

Online Marketing Institute

This quarterly focus also means that long-term planning and learning fall down the priority list.Plus the reasonably rapid turnover of people (and the allure of the new broom scenario – change the team, change the agency etc) doesnt help either.And finally, as a mea culpa on the agency side of things, we do like shiny new things ourselves too.

article thumbnail

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

The other two are largely influenced by the buyer’s irrational side — and… Read more… Doug Kessler | November 29th, 2007 | no comments No such thing as B2B Anil Raj, mobile industry heavy-hitter (and a new client in an exciting venture) hates the term B2B. Search matters.