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What is a content marketing strategy? Your checklist to secure content success

Tomorrow People

Content also has a big part to play in business. This can be business-to-consumer (connecting with people through positives like pleasure) or business-to-business (helping people to resolve their problems). Connect, create, communicate. Content, in all its forms, is big. Think of it like buying a car.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. Storytelling through content marketing, blogs, social media & more. All opinions here are my own. Global – [link]. One of @ b2bmagazine ’s top B2B agencies. Atlanta, GA – [link].

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Customer Obsession? Really?

Eric Mower + Associates

Recently, the ANA (Association of National Advertisers) asked for my thoughts about Customer Obsession for an article on business-to-business marketing. Sure, we found that they had definite opinions about brands, products and their jobs. There’s a better strategy out there and it’s a lot safer.

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28 Tweetable Moments from Sirius Decisions Summit #SDS12

Marketing Insider Group

The Battle for Customer Attention: the theme of the show was “growth through innovation” in response to the battle for customer attention that is consuming sales and marketing across the business-to-business landscape. RT @ HeinzMarketing : attention is marketings currency. how often are you earning it vs. buying it? |

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Why Clubhouse and Social Audio is the Future for B2B Digital Marketing

B2B Digital Marketer

Rita Goodroe is a business strategist, international speaker and sales coach helping entrepreneurs leverage the power of curiosity to create meaningful relationships and build profitable businesses. And just by a meeting, like I’m at the community manager of another business the other day. And even in a B2B setting.

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17 Compelling and Highly Usable B2B Marketing Statistics

Online Marketing Institute

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 I was just wondering what.

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Top 10 B2B Inbound Marketing Predictions for 2015

KEO Marketing

As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. Businesses will see a big drop in visibility for their posts, unless of course they pay for promoted posts. Video Gains Prominence as a Story-Sharing Tool.