Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. From sales to marketing to overall business benefits, there are many reasons to invest in B2B lead generation tools and strategies.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Valasys

AUGUST 29, 2023

By processing historical customer data, intent signals, and other relevant information, AI can automatically categorize and prioritize accounts based on their potential for conversion and revenue generation. In the era of data-driven marketing, AI offers a strategic advantage to achieve personalized and efficient ABM strategies.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

Content4Demand

OCTOBER 27, 2021

And with budget cuts and more marketing organizations trying to be efficient, this allows a more targeted approach from the beginning. Especially in a business-to-business setting, you need that third-party data to understand how that person fits into the organization to which you want to sell and how they can influence the purchase.

Intent Data 70

Intent Data Intent Top of Funnel Intent Signal 70

SalesIntel

FEBRUARY 28, 2024

Main features: 250 public and private data sources 100+ business-to-business characteristics Website intent signal optimization Social media advertisements are immediately synchronized. High Service Costs The cost of services directly affects your business’s return on investment (ROI).

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

Anteriad

APRIL 25, 2023

B2B marketing Business to business marketing is advertising done by one business to attract another business. B2C marketing Business-to-consumer marketing is advertising done by a business that sells directly to a consumer. The process is cheaper and more efficient, according to advocates of the technology.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

B2B marketing Business to business marketing is advertising done by one business to attract another business. B2C marketing Business-to-consumer marketing is advertising done by a business that sells directly to a consumer. The process is cheaper and more efficient, according to advocates of the technology.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84