How Does GDPR Affect B2B Data: The Ultimate Guide
PureB2B
MAY 30, 2022
The Privacy and Electronic Communications Regulations (PECR) restricts unsolicited direct marketing, which includes both cold emails and cold calls. You need to comply with both of the regulations in your B2B sales and marketing. Are they transparent about their B2B data sourcing? Will the GDPR replace PECR?
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