Remove Business to Business Remove Direct Marketing Remove Research Remove Statistics
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Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals

Tony Zambito

It has been predominantly found, through decades of organizational and psychological research, that people make decisions relative to their goals and goal-directed behaviors. In essence, buyer goals matter greatly and failing to connect on buyer goals results in the statistics mentioned above.

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Database Marketing: Five Important Things to Know

Webbiquity

A form of direct marketing , database marketing uses business and consumer databases to generate targeted recipient lists. What distinguishes database from direct marketing is the awareness to the analysis of data. Business Database Marketing. Guest post by Nick Rojas. Greater Brand Affinity.

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Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

The transformation to a digital marketplace now makes it important for marketing to understand the profiling of buyers. This is the one area causing much of the existing confusion in marketing and sales today. Nor can many of these types of buyer insights be derived solely from statistical and data-driven modeling.

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Rethinking Buyer Personas In An Era Of Digital Transformation

Tony Zambito

New business models and customer behaviors mean companies must adapt or be another statistic in the next ten years. Developing a deeper understanding of customers has been and is becoming a stronger strategic aspect of growth. It also calls for new thinking when it comes to buyer persona development and gathering insights.

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How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation

Tony Zambito

In the past five years, the often-unquestioned hymnal has been that to succeed in today’s digital world, businesses must produce content. According to various statistics on the Internet, we are living in a world where every minute over 200 million items of online content is produced. Produce high-quality content, yes.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Statistics.

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Standing Out in LinkedIn with Simple Strategies

B2B Digital Marketer

So that’s business to business, right. Um, they’ll reach out to us and usually they reach out to us, uh, for one of two reasons, one they’re in panic mode because they’re not able to generate enough business. Research indicates, uh, with sales pitches and we become known to them in a sense.