Martech

NOVEMBER 11, 2022

B2C marketing is a strategy by which a business sells its products and services directly to the end consumer, rather than to other businesses. Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. Click here to download!

Digital Asset Management 110

Digital Asset Management Work Management Marketing Management Digital Experience Platform 110

Martech

OCTOBER 30, 2023

First, the inaugural banner ad appeared on HotWired.com on October 27, featuring an AT&T advertisement. The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic.

Personalization 113

Personalization Practices Allocation Enterprise Management 113

Valasys

DECEMBER 17, 2019

Episerver, a platform well known for its strong content management technology tied to its digital experience platform scored a groundbreaking B2B deal on 16/12/2019 when it acquired Insite Software. The web technology vendors commerce tools & Content stack are also owned by the Insight Venture Partners.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Software 69

Convert

FEBRUARY 8, 2022

In this article, we evaluate how Optimizely approaches privacy and what you need to know before choosing this digital experience platform. The ePrivacy Regulation (ePR) is an upcoming privacy law to transform rules around cookie consent, direct marketing, and business-to-business (B2B) communications.

Privacy 52

Privacy Optimization Work Management Marketing Management 52