B2B Sales Dynamics: Leads, Prospects, and Opportunities
Only B2B
JUNE 23, 2022
An organization’s interest in your product or service increases as you move them deeper down your B2B sales funnel. What Differentiates Leads to Opportunities? A lead is a person who has expressed interest in your product or service inside an organisation. Leads: People that are just curious. Opportunities: Moving closer.
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