Conversica
JANUARY 8, 2020
Business-to-business (B2B) conversations also rely on context and familiarity. For B2Bs to ensure that conversations with prospects are productive, Marketing and Sales teams need to properly assess to whom their products/services are relevant. The differences between these two experiences are context and familiarity.
KEO Marketing
AUGUST 3, 2017
In today’s competitive business to business (B2B) technology environment, accumulating prospect names and contact information and sending out generic marketing collateral is simply not enough. Develop marketing campaigns and messages with a mobile, local, and social focus to connect with clients wherever they are.
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KEO Marketing
OCTOBER 3, 2017
Aligning sales and marketing also streamlines the typically complex and lengthy B2B sales cycle. During 2016, ABM became one of the biggest buzzwords in business-to-business (B2B) marketing. The concept gained traction, and B2B marketers began to invest more heavily in ABM. ABM Adoption Takes Off.
Online Marketing Institute
MARCH 13, 2011
asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there.
Full Circle Insights
NOVEMBER 25, 2020
But modern business (like modern love) can be complicated, especially on the business-to-business (B2B) side. Getting Accurate Marketing Data From Salesforce Requires a Native Application. Demandbase Attribution Debate Yields Surprises. Lead Status Values for Sales and Marketing.
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