KEO Marketing

OCTOBER 3, 2017

During 2016, ABM became one of the biggest buzzwords in business-to-business (B2B) marketing. Demandbase , an ABM technology provider, found deal size increased by 26% and close rate grew by an impressive 75%. Traditional lead generation works well when targeting smaller businesses and lower value sales.

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

KEO Marketing

AUGUST 3, 2017

In today’s competitive business to business (B2B) technology environment, accumulating prospect names and contact information and sending out generic marketing collateral is simply not enough. An insight selling strategy. The subject line is what sells the reader on opening the email, so make it pop. Inbound marketing.

Practices 54

Practices Account Based Marketing B2B Marketing Advertising Agencies 54

Webbiquity

JUNE 17, 2014

The Myth of the Infinite Selling Universe by DemandBase. ” (We would agree that a new breed of marketing metrics is needed to understand cross-channel impacts.). ” B2B marketers need to become more adept at presenting the professional, social, emotional, and personal value of their products and services.

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

Online Marketing Institute

MARCH 13, 2011

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40