B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. inbound marketing Role of the CMO b2b marketing plans' How do you get there?

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

Tony Zambito

APRIL 17, 2016

Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. The percentages of marketers indicating this as their top challenge are not measly either.

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

Exo B2B

FEBRUARY 26, 2019

For instance, this study conducting by the University of Massachusetts Dartmouth’s Center for Marketing Research about Fortune 500 companies and their usage of social media. — Marketing Insider Group goes so far as to talk about the Rise and Fall of the Social Media Influencer. However, this practice isn’t widespread yet.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Ambal's Amusings

SEPTEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. ClickInsights: Tips on how B2B marketers should leverage social media. Ardath Albee. Get Content.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Convince & Convert

FEBRUARY 23, 2012

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Fernandez , the head of social media for Landry’s Restaurants. I’m joined by my trusty sidekick and social media marketing impresario, Eric Boggs. Listen Now. Let’s get to work.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Buzz Marketing for Technology

NOVEMBER 14, 2012

According to Forrester, Web personalization is “creating experiences on websites or through interactive media that are unique to individuals or segments of consumers.” Even the experts don’t give us a whole lot of direction on personalization. Just about as vague as every other definition.

Personalization 100

Personalization Advertising Agencies Terms and Conditions Paid Search Agency 100