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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. It can generate a buzz around your product and get people to notice it. This requires you to develop a content marketing strategy for your new business. 69%) and Facebook (.77%).

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B2B Lead Generation Blog: Webinar: A Multimodal approach to Lead Nurturing for Complex Sales

markempa

The secret to successful lead generation and marketing in the business-to-business space today is the process called lead nurturing, which converts more inquiries into qualified leads and qualified leads into sales.

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How to Set a B2B Marketing Budget That Works For You

Altitude Marketing

Every business-to-business company is different. For most business-to-business companies, branding is best done when it consists of a thoughtful, iterative process that walks through a series of options for logo, typography, imagery style and more. Every industry is different.

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Social media has fundamentally altered the practice of public relations. Post on Google Buzz. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Share this on Bebo. Tweet This!

PR 100
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How to Launch a B2B Product: 8 Steps to Success

Altitude Marketing

Make sure you lock down a strategy that helps identify your audience, challenge assumptions and build enough buzz to hit your sales targets. This is due to a variety of reasons, but in business-to-business commerce it’s primarily because the people building the products are experts in development, not marketing.

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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. And once youre done, be sure to keep your lead nurturing library catalog updated. Here are some tactics you can use to leverage your lead nurturing content: What can you send via direct mail?

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B2B Lead Generation Blog: Two new reports on marketing and lead generation

markempa

Get this report focused exclusively on Business-to-Business Professional Services by RainToday.com. They studied almost 200 business decision makers with the intention of understanding what it is like to be a buyer of your services. Ive read both of them and they are terrific. Do you sell services? Do you sell services?