Tony Zambito
MARCH 18, 2012
How to market to SMB buyers and companies becoming one of the hot priority items showing up on the agenda of many large enterprise management meetings being held daily, weekly, or monthly. We never really moved beyond segmenting by employee size and revenue so we really don’t know a lot about SME’s as we should.
Tony Zambito
MARCH 30, 2012
This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . © All Rights Reserved I-5 Design and Manufacturer.
Tony Zambito
MARCH 21, 2012
This is part 2 of a series on the challenge of targeting SMB markets and how the use of buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . © All Rights Reserved Peter Schofield. In the first article of this series, we visited two new realities.
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