Tomorrow People

MARCH 23, 2021

Highlights here include: Conversion Rates by Channel What's considered a "conversion" will vary from business to business. How often do visitors complete goals you've set based on internal KPIs? For an ecommerce site, you'd equate conversion to a completed online sale.

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

Tomorrow People

MARCH 8, 2018

Content also has a big part to play in business. This can be business-to-consumer (connecting with people through positives like pleasure) or business-to-business (helping people to resolve their problems). Connect, create, communicate. Content, in all its forms, is big.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Ranking Lead Scoring 267

Tomorrow People

SEPTEMBER 1, 2022

Even though facts can be very persuasive when you’re promoting your product (especially in a business-to-business context), stories are ultimately what people resonate with. The most important one is that it makes your organisation more memorable.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

SEPTEMBER 1, 2022

Even though facts can be very persuasive when you’re promoting your product (especially in a business-to-business context), stories are ultimately what people resonate with. The most important one is that it makes your organisation more memorable.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

JUNE 20, 2022

According to B2B International, business-to-business professionals are struggling to differentiate their brand. Without them, competing against other brands becomes a more challenging task. Yet, most B2B brands today are lost in the ‘sea of sameness’. This article shares guidelines on what to consider when choosing brand elements.

Product 177

Product Branding Brand Identity Work Management 177

Tomorrow People

OCTOBER 3, 2022

That’s why a ‘wait-and-see’ approach may no longer work for business-to-business companies. Trade shows, product demos, client meetings, and online ads are all core pillars of B2B marketing. And they all have the potential to be altered by the metaverse. What is the metaverse?

B2B Marketing 156

B2B Marketing Peer-to-peer Planning B2B 156

Tomorrow People

OCTOBER 4, 2022

That’s why a ‘wait-and-see’ approach may no longer work for business-to-business companies. Trade shows, product demos, client meetings, and online ads are all core pillars of B2B marketing. And they all have the potential to be altered by the metaverse. What is the metaverse?

B2B Marketing 156

B2B Marketing B2B Planning Peer-to-peer 156