Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts
Webbiquity
APRIL 10, 2018
But given that customers now complete nearly 60% of their purchasing decision before they talk to anybody in sales, B2B marketers today have a huge opportunity to create value by helping move the buyer through the funnel and enable sales pros to focus on what they do best, making them more productive (and reducing COGS).
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