Writing on the Web

MARCH 20, 2014

” Of course, this applies to your business blog as well. How many times do you read a great blog and have questions about what it’s actually offering? This happens on blogs of thought leaders where there’s a focus on quality information and not much in the way of call to action.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Content 100

Industrial Marketing Today

MAY 5, 2010

Ardath Albee, CEO of Marketing Interactions, Inc. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” That closes the loop in your content marketing cycle while minimizing loss of qualified leads.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Online Marketing Institute

MAY 18, 2010

While most B2B Search Engine Optimization efforts are focused on marketing activities that drive leads and sales, working holistically with SEO can deliver benefits that increase value or reduce costs in other areas of the company as well. Many marketers in general are not aware of the content resources they already have.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Convince & Convert

MARCH 23, 2010

Otherwise, it would be feel like an advertising content, not a blog post anymore. websitetraffic Call to Action is a great way of practicable business blogging, but it must be conducted in a very subtle manner. Otherwise, it would be feel like an advertising content, not a blog post anymore.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

MARCH 4, 2010

It's important to educate businesses about the different permutations of business blogging, and measurement is going to part of that. jaybaer article: [link] [link] Jon Buscall This is great, Jay. Mark, you're spot on!

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Online Marketing Institute

MARCH 30, 2011

Marcus Reply Nick Stamoulis Posted March 30, 2011 at 4:00 pm | Permalink Content is an important aspect of any marketing strategy. When it comes to online marketing Google is now cracking down on bad content, so it’s important to be original. The key is that it needs to be relevant and engaging.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Convince & Convert

SEPTEMBER 1, 2010

– Small Business Blog from Microsoft – Site Home – TechNet Blogs [.] [link] bagarner Ahh – I see your point. Well stated. link] Marjorie Clayman Yep…I’m sure you do [link] Is the media or the message getting in your way? factors to consider: the message and the medium itself.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121