Industrial Marketing Today

OCTOBER 2, 2010

Go beyond the high-level demographics of SIC/NAICS codes and company size. Today, the customer split is 55/45 in favor of B2B clients Read the full case study on BtoB Online at [link] Case study #2: Driving qualified traffic and growing in-house list using emails with videos links Business challenge: Milwaukee Electric Tool Corp.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 3, 2010

Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business. I mean dig deeper than just the demographics like company size, job title, SIC code etc. > Oh, we need content, okay let’s just copy & paste from our old marketing collateral.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Webbiquity

MARCH 25, 2015

You’ve put extensive effort into your business blog design, content strategy, research, and execution. Why isn’t your blog attracting a higher level of traffic? How can you generate more organic search traffic? Business Blogging: Five Reasons You Have No Readers by Spin Sucks.

Blogger 100

Blogger SIC Opt-out Social Media 100