Industrial Marketing Today

AUGUST 3, 2010

Here’s a step-by-step tutorial on how to add Google Analytics to your Facebook Fan Page from the Social Media Examiner. Customer Segmentation using Google Analytics You can use Google Analytics for very sophisticated customer segmentation. This is a little more involved than I can explain in this blog post.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 19, 2010

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. Copyright © 2010 Tiecas, Inc. And they use different sources to get their information. Get the free “Step-by-Step Guide to Website (re)Design” now. All Rights Reserved.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

OCTOBER 2, 2010

Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix. Copyright © 2010 Tiecas, Inc. Get the free “Step-by-Step Guide to Website (re)Design” now. All Rights Reserved.

Email Marketing 60

Email Marketing Web 2.0 Planning BtoB 60

Industrial Marketing Today

AUGUST 20, 2010

For example, segment your products and services by application and/or industry. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 20, 2010

Value Creation: From here, the company can create targeted messages and value messaging for each “mapped solution” – as it aligns with a specific business requirement within a market segment. Copyright © 2010 Tiecas, Inc. Proof Building : No solution story is complete without references. All Rights Reserved. of Tiecas, Inc.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JULY 23, 2010

That’s where you can use your content to segment your visitors, profile them based on their actions, capture pre-qualified prospects, leads and registrants for your webinars and downloads. Another advantage of using social media is increasing your “likeability quotient.” Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60