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Industrial Marketing Today
NOVEMBER 16, 2009
by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates.
Industrial Marketing Today
AUGUST 3, 2010
However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. The most simplistic approach to evaluating customer engagement is to measure conversion rates. Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc.
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Online Marketing Institute
NOVEMBER 18, 2010
The truth is that if you are in the business of providing great value to your customers, or you are solving certain problems remarkably well, blogging will enable you to communicate this to your prospects in an effective, cheap and efficient way (if youre not providing great value then you shouldnt be in business at all).
Industrial Marketing Today
JULY 23, 2010
How do you engage engineers and technical buyers on your website and build deeper relationships and achieve higher conversion rates? webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.
Industrial Marketing Today
OCTOBER 26, 2009
High bounce rate — is the percentage of single-page visits or visits in which the person left your site from the entry page. A high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. Low conversion rate — is the percent of site visitors who take a desired and measurable action.
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